Clément Renaud

Urban China Magazine
2011 , Shanghai, China

Online strategy for one the most influential publication about urban planning in China.

Urban China is a Chinese-language magazine that appears about ten times a year, with background articles on developments in the field of social geography, architecture and urban planning in China. Through various social media, Urban China offers a platform for exchanging ideas and experiences.

Clément Renaud was in charge was hired to help develop a new strategy for the magazine and to grow its influence online.